CREATIVE FILMMAKERS – LANDBANK DOCUMENTARY Graphics package

oVERVIEW

The Creative Filmmakers Association creates branded video content and documentaries for corporate, industrial, non-profit and educational organizations, as well as broadcast television and educational distribution. Their latest documentary is an incredible collection of interviews about the 2008 housing crisis’s impact on the city of Cleveland, and how the Ohio Landbank Association is restoring those impacted properties. It is a remarkable story and we were honored at the opportunity to contribute to the graphics package.

Services

• 2D Animation

• Motion Graphics

SETTING THE TONE

The tone of the documentary set the stage for the entire motion graphics package. As a serious and thought-provoking film, the motion graphics built were simple in style so as not to distract the viewer from the informative interviews and overall story.

CONTRAST IS KEY

In addition to the simple motion style, contrast was key when it came to this particular motion graphics package as well. We wanted the graphics to both stand out and compliment the video, and a light color palette allowed us to do just that. Green also became a symbolic accent color. It signified a rebirth of the city of Cleveland in the wake of the housing crisis. Additionally, it personified how the Ohio Landbank Association has been working to rebuild the many communities that were impacted as well.

To learn more about this film head to the Creative Filmmakers.