delsordo’s powerwashing – Brand Film
OVERVIEW
When we think of innovation we think of solutions built entirely from scratch. The truth though is that innovation is often the process of taking existing systems, and reconfiguring them so that they compliment the current needs as a means to solution. This particular New Jersey small business does just that, and we here at Formerle were delighted to visualize their innovative practices through animation and motion graphics.
SERVICES
2D Animation
Motion Graphics
Post-production
PROFESSIONAL YET PERSONABLE.
When Delsordo’s Powerwashing approached Formerle about the need for video content for the company website and social channels we were immediately on board. The DelSordo team has acquired a rolodex of both happy customers and raving reviews. As a small business that has rapidly and successfully grown since it’s founding in 2020, business owner and operator Marc DelSordo was looking for an additional, and more personable, way to inform potential customers about his business services and convert them into satisfied customers. Additionally, he wanted a way to give potential customers an overview of the business before ever picking up the phone or beginning an email inquiry. By partnering with the DelSordo team, we were able to create a brand film that not only highlights the business’s services, but also provides a brief introduction to the team behind the transformative services too.
THE DELSORDO DIFFERENCE.
What separates DelSordo’s from its competition? The DelSordo Difference. We wanted to create something that would highlight this key differentiator, but more importantly, we wanted to move people by providing a sense of social connection. We wanted the brand film to be an opportunity for the people behind the Delsordo’s Powerwashing business to really shine by creating a memorable storytelling experience that gave potential customers an opportunity to form a relationship with Marc very early on. And knowing that Marc’s commitment to community building is something that he holds near and dear to his heart, both as a business owner and an educator, we knew this would be the story to tell. Through discovery and ideation, we were able to lock in a purposeful creative direction that visualized Marc’s community commitment and his personality, which we then further explored through scripting, storyboarding and styleframe development.
CALL FOR A CLEAN TIME.
When it came to voiceover casting, we knew we wanted to emulate Marc’s charisma, and quickly realized that who better to do the voiceover than Marc himself! It became the key storytelling element that brought the whole video together. Once we received the green light on all of the preproduction elements, and the voiceover was finalized, it was off to the races with animation.
The end result was a fun-filled brand film that captures the essence of the DelSordo Difference and the people behind the business. The DelSordo Powerwashing brand film is a professional yet personable storytelling experience that educates and entertains potential customers all at once, equipping them with the necessary information they need to make an informed purchasing decision about transforming their home and their community. DelSordo’s Powerwashing now has video content that enhances a user’s web experience and the brand’s social media presence, and evergreen content for any other desirable marketing effort to persuade those in need to call for a clean time.
