O2 Health Lab – Youtube Graphics Package
Overview
We had the immense pleasure of collaborating with the Story Directive team to help produce a graphics package for the O2 Health Lab YouTube channel that helps educate their audience, as well as those looking to redefine their wellness journey, about their innovative and customized hyperbaric therapies.
Services
Graphic Design
2D Animation
Motion Graphics
Motion Identity
Toolkit
Recover. Energize. Thrive.
Fresh off a new rebrand, the O2 Health Lab team knew they wanted to meet their audience where they discovered them most—YouTube.
It was then our job to take these new, and beautifully crafted, brand elements and transform them into a motion identity as well as a graphics package that spoke to their audience clearly. Through extensive hyperbaric research and conversations with both the O2 Health Lab team and their video partner, Story Directive, we knew that the perfect motion solution needed to feel light and calming for current customers coming in for their continued wellness needs as well as for those researching alternatives to traditional therapies that could help them on their recovery journey, ultimately making them feel comfortable about engaging in these potential wellness possibilities.
A Wellness Framework.
Collaborating with the O2 Health Lab team, we took a static, innovative brand refresh and were able to breathe even more life into it with motion. By expanding the visual identity to a fuller motion identity, the O2 Health Lab team can now embrace all of their marketing possibilities when it comes to print and video. And as a video-first brand, they’re now able to double down on their brand position when it comes to all things wellness and hyperbaric therapy education on a platform that encourages edutainment (education + entertainment) from creators like themselves.
Transforming Health.
In order to transform health and wellness, the O2 Health Lab team needs to be able to focus on serving their clients first and foremost. Therefore, we wanted this graphics package to allow them to spend as little time on producing video content as possible, and instead focus more on spending time with their current clients and new patients. By creating an easy-to-use motion system complete with a variety of visual elements that personify the O2 Health Lab brand, and a system that speaks to and engages with their audience, the O2 Health Lab team members can now focus on customized patient care and streamline hassle-free content for all of their marketing channels, especially YouTube.
